Why velvet means luxury?
Velvet has always been a luxury fabric. Difficult to produce, woven of lustrous silk, and with a rich depth of color and texture from the cut or uncut woven pile, velvet was only available to the very wealthy until quite recently.
Throughout the ages the textile has been used to inject a shot of glamour to any ensemble. 1920's fashion is synonymous with richly patterned devore fabrics and velvet perfectly complimented the boho vibe of the 1970's.
Here in More is More we like both innovative and classic takes on the textile.
When creating our first velvet cushion collection , I had the vision and design ready, but still reached out for an expert advise. Luckly, we are based in Glasgow – the home of the Centre off Contemporary Textiles at GSA specialising in digital textile printing.
I remember us discussing my pattern design and imidietly concluding that : It must be velvet! No other fabric would gave justice to my vibrant, detailed and lively designs as well as no other textile would fit the purpose so well. We decided to use 380mg upholstery velvet, most durable but yet so , so soft and plesent in touch.Cushions might had been the start, but we are now working on uphostered furnishing and curtains.
Since I saw my very first designs printed on velvet- I had never looked back.
'One of the richest fabrics known to man, velvet is today more in fashion than ever before... Velvet's opulence is only matched by its versatility'. De Marinis, F.